Know what to change.
Measured. Not guessed.
Organisations can finally see exactly what's constraining their revenue: their people, their process, their technology, or their offer — and exactly why. Calibrated from their own CRM data and structure, not assumptions or guesswork.
WHAT WE'RE ABOUT
Prior to 2019, RevenueTEK was a consulting company that grew out of trying to solve one of the biggest problems sales leaders face.
Creating revenue — sustainably — is a problem that plagues companies around the world. Most companies. The reason it persists, after decades of investment in technology, people and endless reorganisation, is that revenue is actually a wicked problem. In this context, wicked doesn't mean evil. Wicked problems are extraordinarily difficult, sometimes impossible, to solve — because their requirements are incomplete, contradictory, or constantly changing, and often hard to even recognise. They can't be neatly fixed, because there's no single solution. And because of their complex interdependencies, solving one part of a wicked problem often creates or reveals another, upstream or downstream. They're defined by their complexity, and often by what's been called organised irresponsibility. In our view, the modern act of selling — especially B2B — satisfies every one of these conditions.
Even the largest, most sophisticated organisations struggle to understand — let alone control — the people, the process, the technology, and the offer itself, across the entire length of their sales pipeline. As a result, sales leaders preside over sub-optimal outcomes, often through no fault of their own, simply because they can't manage complexity they can't fully see.
To put it simply: we think it's genuinely troubling that sales conversion keeps declining, that sales leaders are drowning in complexity, and that so little of substance is being done about it. More money than ever is spent on CRMs and every other kind of sales and marketing technology, training, recruiting and reorganising — and still, the situation doesn't improve. We set out to change that. With Telemetry, we do it one percent at a time — the discipline behind everything we build.
WHAT WE DO
Deploying Telemetry, we apply the same principle to sales pipelines and CRM data that medical science applies to Magnetic Resonance Imaging: seeing clearly what was previously hidden. Connecting directly into an organisation's CRM, marketing automation, and other sales and marketing platforms, Telemetry surfaces — visually, through dashboards — the incremental one and two percent performance improvements hiding in the data. Each opportunity is then prioritised by what actually matters: potential revenue impact, probability of success, organisational risk, and cost.
Why is that special?
The typical corporate sales pipeline converts less than 2% of leads into sales — one of the least efficient processes most businesses run.
According to our own Revenue Risk and Performance Index — tracking roughly 500 companies, every two years, since 2005 — the average lead-to-opportunity, opportunity-to-proposal, and proposal-to-sale conversion rates sit at around 33%, 33% and 15% respectively. Multiplied together, that's just 1.6% overall.
Improve each of those three stages by a single percentage point — to 34%, 34% and 16% — and the result isn't a one-point gain. It's a 13% increase in overall conversion. That's the mathematics behind Marginal Gains: because pipeline stages compound rather than simply add, small, correctly-targeted improvements at the right stages produce disproportionately large results.
And the further behind average an organisation starts, the bigger that effect tends to be. Run the same maths from a weaker starting position — say 25%, 25% and 10% — and the same three 1-point improvements deliver closer to a 19% uplift.
That's why Telemetry is built the way it is: to drill into the data, simplify the complexity, bypass guesswork and opinion, and objectively pinpoint the lowest-cost, lowest-risk one and two percent improvement opportunities — in service of disproportionate sales gains. Since 2005, the average annual client sales uplift has been 24%: the equivalent of doubling sales every three years.
Medical science uses MRI's to scan human cells for risks and other abnormalities, and to prescribe the optimum course of treatment.
Our technology uses AI and machine learning to do exactly the same thing for corporate CRM's and the pipeline data they contain.
Called Telemetry RT3, it is a patented 360 degree intelligence, risk and predictive analytics solution designed specifically for sales.
Clients around the world have deployed it, increasing sales by an average of 24% per annum while doubling and trebling profits.
Numbers that speak volumes
SOME OF OUR CLIENTS
OUR PARTNERS
"Completely changed our outlook on the way we engaged with our market and customers. Their ability to engage an experienced team and get them switched onto “the buyers’ journey” was fantastic. I would thoroughly recommend RevTEK to any CEO or business leader – whether they think they have a problem with revenue or not.”
Stuart McLean
CEO - Google Enterprise
"The Business Intelligence and Analytics market globally is already flooded with sophisticated decision-support tool. But RT3 Telemetry is the first and still the only BI solution we have seen anywhere in the world with a value proposition that speaks directly to how to dramatically grow revenue consistently and sustainably – by leveraging small, insight-driven increments."
Brett Ison
Head of Analytics Sales
IBM Asia-Pacific
"In my career I’ve worked in and with some of the biggest advisory and consulting organisations in the world. Since working with the RevenueTEK team our entire philosophy on how to market and sell has been transformed. In more than twenty years I haven’t learned as much about revenue improvement as during the six months I worked with them. I now recommend them to our clients."
Mike Trovato
Partner
Technology Risk Management
VOICES OF CHANGE
From analysis to insight to action. The journey starts here.
Optimising CRM & pipeline productivity post-Pandemic
A new way of looking at sales process and analytics
It's your move; the transformative power of augmented intelligence and marginal gains
One case study from hundreds, about a client who trebled their profits after a few one percent changes.
Case studies and stories
Working around the world, to make a world of difference for our clients.
Seven steps to pipeline optimisation and productivity
Structuring your sales and marketing operations into a systematic, future-ready revenue production machine.
Marginal gains are critical to defending and growing sales post-pandemic
Small improvements to revenue systems and processes can yield disproportionately large payoffs. The right analytics can provide insight on where and how.
MRI-like scanning analytics for CRM's and sales pipelines
Small improvements to revenue systems and processes can yield disproportionately large payoffs. The right analytics can provide insight on where and how.
